TLDR: Digital cameras and Ok-Magnificence are right here to remain in 2026.
We took a scroll by TikTok and the web sites of top-selling magnificence retailers to see which footwear, baggage, make-up merchandise, skincare manufacturers, and clothes objects acquired prime billing.
There have been eight merchandise that stored popping up. So if you wish to look cool in 2026, this is what you want in your procuring record.
Rhode Pocket Blush
Elf Magnificence
Hailey Bieber’s Rhode was acquired by Elf Magnificence for $1 billion in Might. The model’s minimalist packaging and deal with the “glazed pores and skin” look have confirmed massively widespread on social media.
Rhode’s $20 Peptide Lip Tint additionally had a viral second on TikTok, paired with Rhode’s silicon telephone case, which contains a slot for the lip tint.
TikTok is an enormous fan of the Rhode Pocket Blush, a $25 cream blush stick that creators say leaves a comfortable, dewy tint on the pores and skin. The blush is on the prime of Sephora’s bestseller record for make-up.
There are similar-looking viral blushes on the market, too. When you’re a fan of Ok-beauty, try magnificence model Banila Co.’s “Romantic Blush” vary.
Hanyul toner pads
Cheryl Teh
Toner pads are an enormous deal on TikTok now, from South Korean manufacturers corresponding to Medicube and Torriden.
The crescent moon-shaped Yuja Brightening Toner Pads by South Korean skincare model Hanyul, which include Vitamin C and Niacinamide, are a prime advice on skincare TikTok. A regular pack of 60 pads retails for $26 at Sephora.
Ok-Magnificence’s rise to fame within the US is simply beginning. Main magnificence retailers like Sephora and Ulta Magnificence are stocking their shops with Ok-beauty manufacturers forward of South Korean retailer Olive Younger’s debut within the US in 2026.
Ulta Magnificence executives mentioned in a December earnings name that the corporate’s Ok-beauty assortment “continues to resonate and drive skincare gross sales.”
Adidas Tokyo sneakers
Moritz Scholz/Getty Photographs
Slim, slim sneakers have outlined 2025. Suppose Puma’s Speedcats or the Onitsuka Tiger Mexico 66.
When you’re nonetheless holding onto Adidas Sambas or Gazelles, do not fret — they’re nonetheless in type and stay on Adidas’ bestsellers record. When you’re searching for a brand new sizzling shoe, TikTokers are choosing the Adidas Tokyo sneakers, a compact shoe with a skinny sole.
It retails for about $90 on Amazon.
JW Pei Hana bag
Screengrab/Tanya Ro’s YouTube channel
In 2025, the cool children are all about reasonably priced luxurious, a development we count on to proceed into 2026. For luggage, meaning shopping for secondhand or scouting for mid-range manufacturers, corresponding to Los Angeles-based trend model JW Pei.
JW Pei’s “Hana” bag has made its rounds on TikTok. It was featured on TikTok by trend creator Beatrice Salazar, showcasing her prime picks for reasonably priced, quiet luxurious baggage. The video has 1.6 million views to this point.
The bag, which has an inverted trapezoid form and a Birkin-esque entrance clasp, retails at $157 for the medium measurement and $112 for the mini measurement on JW Pei’s web site.
Alo Swimsuit Up Trousers
Screengrab/Scaciose’s YouTube channel
TikTok’s present athleisure obsession is Alo’s Swimsuit Up Trousers, a loose-fit pair of pants that retail for $148.
The pants, which have a slight pleated element on the prime, are recognizable due to their distinct “boxer-style” elastic Alo-branded waistband. Creators on TikTok have known as them the “excellent airport pants.”
Trend YouTuber Shaciose mentioned in a evaluation of the trousers that they gave her a “clear woman vibe” and mentioned it was a “wardrobe staple.”
The pants are on Alo’s Ladies’s bestsellers record.
Owala
Trove Manufacturers
The Owala Freesip has retained its spot on the water bottle podium, with its bottles persevering with to development on TikTok.
The drinkware firm releases its widespread bottle in several colorways, retaining the product contemporary. The colorway “Black Cherry,” that includes a darkish berry physique and pink cap, is especially sizzling on TikTok — and solely accessible on Amazon.
The 32-ounce bottles retail for $34.99 on the model’s web site.
HydroJug
HydroJug
A competitor to Owala and the Stanley Cup has emerged: HydroJug.
HydroJug’s Traveler bottle is structurally just like the Stanley Cup, however creators on TikTok say the HydroJug does not leak as typically. The time period “HydroJug” surged in reputation in November, in accordance with Google Traits.
As with the Owala, its colours are its prime promoting level. TikTok, particularly, loves the Espresso mannequin, a brown physique with a fragile floral lace sample.
The 32-ounce bottle retails on HydroJug’s web site for $39.99.
Canon G7x Mark III digicam
Canon
Are you even an “It Lady” with no digicam in 2026? Small, pocket-sized digital cameras made their comeback lately and do not seem like leaving the zeitgeist anytime quickly.
One among TikTok’s prime digital camera picks du jour is the Canon G7x Mark III, a compact digital camera that includes a 4x optical zoom lens with a shiny f/1.8 to f/2.8 aperture, excellent for sunset-by-the-beach outfit footage.
A TikTok by creator Victoria Lightfoot, filming the digital camera’s unboxing, has notched 10.9 million views and 1 million likes.
It retails on Amazon for about $1,400. Nonetheless, a less expensive different that has made its rounds on TikTok is the Kodak Pixpro FZ55, accessible on Amazon for about $140.
