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For Bryan Johnson, balancing revenue and prophet is not straightforward.
The biotech entrepreneur instructed Wired’s Katie Drummond in an interview printed Monday that he was contemplating winding up or promoting his antiaging startup, Blueprint.
“Actually, I’m so near both shutting it down or promoting it,” he instructed Drummond, including that he’d “been speaking to folks about this.”
“I do not want the cash, and it is a pain-in-the-ass firm,” he stated.
Johnson did not reply to a request for remark from Enterprise Insider.
Johnson, 47, is greatest identified for his aggressive quest for everlasting youth. In 2021, Johnson launched into his antiaging program, Undertaking Blueprint, which he says prices him $2 million a 12 months.
At one level, Johnson infused himself with blood from his son to decelerate his getting old. He stopped the transfusions after six months, saying there have been “no advantages detected.”
Johnson’s firm sells a wide range of wellness merchandise. These embrace a $55 “longevity combine” drink and a $42 mushroom espresso various referred to as “Tremendous Shrooms.”
In March, Johnson introduced on X that he was beginning his personal faith, “Do not Die.” The identify is derived from the slogan Johnson used to model his Netflix documentary, merchandise, and occasions.
“Years in the past, I did a thought experiment imagining myself within the presence of individuals from the twenty fifth century. It appeared apparent that they’d say Do not Die is how humanity saved itself and merged with AI,” Johnson wrote in an X publish on the time.
Now, Johnson says he is starting to see how working a longevity-focused enterprise could not mesh with preaching a faith on the identical topic.
Johnson stated he began the longevity enterprise as a result of his buddies have been asking him for the well being dietary supplements he was taking.
“It simply advanced in a means the place I used to be making an attempt to do folks a strong. The issue is now folks see the enterprise and provides me much less credibility on the philosophy facet,” Johnson stated.
“I can’t make that trade-off. It’s not value it to me. So yeah, I do not need it,” he added.
On Tuesday, Johnson wrote in an X publish in response to BI’s story that the interview with Wired had taken place three months in the past.
“The reality is that I want Blueprint. The world wants Blueprint,” he wrote, including that he has “explored the choices” and determined to go “all in” on the enterprise.
Johnson stated in his publish that he intends to mix the work he is doing at Blueprint with the “Do not Die” faith as a result of “they are surely the identical factor.”
“To do that, we’re elevating cash and we want arduous core builders. I am hiring a CEO and CTO who can lead the enterprise daily whereas I give attention to Do not Die,” he continued.
Blueprint has been a ache in my ass.
It is saved me from not specializing in the only factor I’m consumed with: how does the human race survive the rise of tremendous intelligence.
Each minute spent coping with issues like ‘why a provider shipped us one thing out-of-spec’ (now… pic.twitter.com/1x4yXJvSV6
— Bryan Johnson (@bryan_johnson) July 23, 2025
In February, Johnson introduced on X that Blueprint was hiring a president to “successfully allocate 100% of my psychological power to Do not Die.” Blueprint is providing an annual wage of $250,000, on prime of fairness, for the distant place, per its profession portal.
The CEO and CTO positions that Johnson talked about in his X publish on Tuesday weren’t listed on Blueprint’s profession portal as of press time.
Earlier this 12 months, The New York Occasions reported that Blueprint was going through issues with its funds. The story was printed in March and was based mostly on interviews with present and former workers in addition to court docket data and inner paperwork.
The Occasions reported that Blueprint was lacking its break-even level by no less than $1 million a month. Johnson responded to the Occasions on a number of issues regarding Blueprint and its workers and merchandise however didn’t handle the corporate’s monetary scenario.
Johnson instructed Wired that Blueprint wasn’t in “some form of emergency monetary scenario.”
“We’re break-even, and I’ve stated that publicly many instances,” he added. “We have had worthwhile months; we have had loss months.”
