DramaBox Seeks New Funding As Micro Drama Apps Acquire International Momentum

The battle to turn out to be the highest micro-drama app within the US is heating up.

DramaBox, one of many main producers of the short-video format crammed with soapy tropes, has been in search of contemporary funding from US backers, based on two folks with direct data of its efforts.

One mentioned DramaBox’s fundraising aim was $100 million with a $500 million valuation.

DramaBox is a part of Singapore-based StoryMatrix, and is behind titles like “A Take care of the Hockey Captain” and “The Misplaced Inheritor: A Christmas Reckoning” that it monetizes by one-off funds, subscriptions (normally $20 every week), and adverts.

DramaBox didn’t reply to a number of requests for remark.

Executives at DramaBox informed Enterprise Insider in September that the corporate was worthwhile and that their ambition was to turn out to be the most well-liked micro-drama platform for Individuals. They aimed to take action by working with Hollywood filmmakers and diversifying into new storytelling kinds and genres, corresponding to sequence for households and choose-your-own-adventure-style dramas.

Trade experiences recurrently listing DramaBox as one of many prime two micro-drama apps, alongside fellow Asian import ReelShort. Analytics agency Sensor Tower estimated that DramaBox generated $120 million in world in-app income within the first quarter of 2025, simply behind ReelShort’s $130 million. DramaBox countered within the September interview that its numbers have been increased, with out sharing specifics.

The streaming consulting agency Owl & Co. estimated that the format had generated $1.3 billion within the US in 2025, principally from direct funds from viewers.

DramaBox already has a connection to Hollywood’s most blue-chip firm, Disney, which has invested in DramaBox by its selective accelerator program. Disney mentioned in late 2025 that it was in talks with DramaBox to adapt younger grownup fantasy novels into unique micro dramas and was exploring adapting music albums into vertical brief movies.

Buyers have been putting bets elsewhere within the house as properly:

• This previous fall, Invoice Block, the previous CEO of Miramax, raised $14 million from traders together with Alexis Ohanian, Kris Jenner, and Kim Kardashian, amongst others, to launch GammaTime. He referred to as it the primary “premium micro drama streaming platform.”
• Fox invested in Holywater, a Ukrainian firm behind the micro drama app My Drama.
• LA-based Bitz Movies, which says it is targeted on creating elevated micro dramas in genres like comedy and horror, has raised $1.2 million in pre-seed funding.

Massive Tech has additionally dived in.

Meta’s Instagram is testing the micro drama format in India with a sequence. TikTok, which is already broadly utilized by brief dramas for advertising and marketing, added a piece referred to as TikTok Minis the place you may binge on bite-sized sequence with out leaving the app.

Regardless of the format’s burgeoning recognition, there are those that query its long-term viability. Some traders informed Enterprise Insider they’d held again from the house due to issues that the format would not reach areas past its core of female-targeted romances.