TikTok’s International Head of Creators Is Leaving the Firm a Amid Reorg

Kim Farrell, TikTok’s international head of creators, is leaving the corporate, Enterprise Insider has realized.

Farrell joined TikTok almost six years in the past, beginning on the corporate’s Latin America advertising group earlier than shifting to its operations division and later taking up as international creator lead in late 2023. In December, she helped arrange TikTok’s first awards present for creators on the Hollywood Palladium theater in Los Angeles. Previous to TikTok, Farrell labored in advertising at Reserving.com and Google.

Her departure was introduced internally on Wednesday, as the corporate knowledgeable workers that it was reorganizing its content material division, which incorporates staff who work with creators, publishers, and different content material companions. As a part of the reorg, the corporate is merging its creator and writer groups into one and letting go of 20 US staffers and another roles globally. Enterprise Insider was unable to study the complete rely of worldwide job cuts.

“We’re realigning our international content material operations group as we proceed to speed up the expansion of high-quality content material and key content material verticals,” a TikTok spokesperson instructed Enterprise Insider.

Media writer Standing earlier reported on the layoffs.

Farrell’s exit follows a string of government shake-ups and reorgs throughout TikTok over the previous 12 months and a half.

TikTok Store US operations lead Nico Le Bourgeois left the corporate in Might. Blake Chandlee, TikTok’s promoting chief, stepped down in March as a part of a reorg that put the gross sales group beneath the oversight of its international monetization product expertise division. TikTok’s international head of selling, Kate Jhaveri, left the corporate in September 2024. Among the firm’s reorgs have shifted energy away from native leaders towards executives based mostly in China or Singapore, Enterprise Insider beforehand reported.

TikTok’s content material group reorg comes at a second of flux for the video platform.

CEO Shou Chew instructed staff in December that it plans to spin off components of its US enterprise in a three way partnership with an investor group that features tech firm Oracle and funding companies Silver Lake and MGX. The brand new entity may have oversight over some points of the enterprise like information safety, however key enterprise traces like e-commerce and promoting will stay beneath TikTok’s international proprietor, ByteDance, in line with Chew’s memo. The US product is meant to stay interoperable with the remainder of the world.

The deal is predicted to shut later this month, Chew stated within the memo.